Investment & Pricing Details

Complete financial breakdown, ROI projections, and investment terms

GHS 1.5M Investment Ask 8x ROI in 3 Years 20% Equity

Investment Summary

GHS 1.5M

Investment Ask

(~USD 100,000)

20%

Equity Offered

Founder retains 80%

8x

Projected ROI

3-year horizon

Use of Funds — Detailed Breakdown

Category Subcategory Amount (GHS) % Timeline
1. PLATFORM DEVELOPMENT (30%)
10 Susu products configuration in Fineract 150,000 10% Weeks 1-2
Mobile apps (iOS + Android, React Native) 120,000 8% Weeks 3-5
Web dashboard (Admin + Analytics) 90,000 6% Weeks 2-4
Backend APIs (Node.js + Python) 90,000 6% Weeks 1-3
SUBTOTAL — Platform Development 450,000 30%
2. MOBILE MONEY INTEGRATION (10%)
MTN Mobile Money API (OAuth 2.0, collection, disbursement) 50,000 3.3% Week 1
Vodafone Cash API 50,000 3.3% Week 2
AirtelTigo Money API + Failover logic 50,000 3.3% Week 2
SUBTOTAL — Mobile Money Integration 150,000 10%
3. MARKETING & CUSTOMER ACQUISITION (20%)
Market activations (Makola, Kejetia, Agbogbloshie) 100,000 6.7% Months 2-6
Agent recruitment program (50 collectors) 80,000 5.3% Months 2-4
Social media campaigns + influencer partnerships 60,000 4% Ongoing
Student ambassador program (10 universities) 30,000 2% Months 3-12
Corporate partnerships (HR departments) 30,000 2% Months 3-12
SUBTOTAL — Marketing & Acquisition 300,000 20%
4. REGULATORY & COMPLIANCE (10%)
Payment service provider licensing framework application + fees 50,000 3.3% Months 1-3
Legal fees (corporate structure, contracts, IP) 50,000 3.3% Months 1-6
Data Protection Act compliance (DPIA, consent mgmt) 25,000 1.7% Month 2
AML/CFT compliance setup 25,000 1.7% Month 3
SUBTOTAL — Regulatory & Compliance 150,000 10%
5. INFRASTRUCTURE & SECURITY (15%)
Cloud hosting (AWS/GCP — Year 1) 90,000 6% Monthly
Security audit + penetration testing 50,000 3.3% Month 3, 6
SSL certificates, WAF, DDoS protection 35,000 2.3% Annual
Monitoring tools (Prometheus, Grafana, Sentry) 25,000 1.7% Setup + annual
Backup & disaster recovery 25,000 1.7% Annual
SUBTOTAL — Infrastructure & Security 225,000 15%
6. TEAM & OPERATIONS (10%)
Senior Backend Engineer (6 months @ GHS 8K/month) 48,000 3.2% Months 1-6
Mobile Developer (6 months @ GHS 7K/month) 42,000 2.8% Months 1-6
UI/UX Designer (contract, 4 months @ GHS 5K/month) 20,000 1.3% Months 1-4
Operations Manager (part-time, 12 months @ GHS 3.3K/month) 40,000 2.7% Months 1-12
SUBTOTAL — Team & Operations 150,000 10%
7. CONTINGENCY & BUFFER 75,000 5% As needed
GRAND TOTAL 1,500,000 100% 12 months

3-Year Financial Projections (Detailed)

Metric Year 1 Year 2 Year 3
USERS & GROWTH METRICS
Registered Users 50,000 150,000 250,000
Monthly Active Users (MAU %) 70% 75% 80%
Active Susu Groups 5,000 15,000 25,000
Avg Group Size 7 members 8 members 10 members
FINANCIAL METRICS
Total Savings Deposits (GHS) 60,000,000 225,000,000 450,000,000
Avg Contribution per User/Month GHS 100 GHS 125 GHS 150
Transaction Volume (monthly) GHS 5M GHS 18.75M GHS 37.5M
REVENUE BREAKDOWN (GHS)
Transaction Fees (60%) 1,200,000 4,500,000 7,500,000
Agent Commissions (15%) 300,000 1,125,000 1,875,000
Premium Subscriptions (10%) 200,000 750,000 1,250,000
Interest Spread (10%) 200,000 750,000 1,250,000
Partnerships & White-Label (5%) 100,000 375,000 625,000
TOTAL REVENUE 2,000,000 7,500,000 12,500,000
OPERATING EXPENSES (GHS)
Team Salaries 720,000 2,000,000 3,000,000
Infrastructure & Cloud 360,000 900,000 1,500,000
Marketing & Sales 480,000 1,500,000 2,250,000
Operations & Support 120,000 400,000 600,000
Legal & Compliance 120,000 200,000 150,000
TOTAL EXPENSES 1,800,000 5,000,000 7,500,000
NET PROFIT 200,000 2,500,000 5,000,000
PLATFORM VALUATION 6,000,000 30,000,000 60,000,000

ROI Calculation for Investors

Investment Details

Initial Investment: GHS 1,500,000

Equity Stake: 20%

Investment Date: Month 0

Hold Period: 3 years

Returns @ Year 3

Platform Valuation: GHS 60,000,000

Your 20% Worth: GHS 12,000,000

Total Return: GHS 10,500,000

ROI: 700% (8x)

Key Investor Benefits

  • Early-stage entry: Pre-revenue valuation of GHS 7.5M
  • Massive market: GHS 5B+ informal savings sector
  • Proven model: Similar to Nigerian Piggyvest (USD 400M valuation)
  • First-mover advantage: Only platform with full ROSCA management
  • Pan-African expansion: Nigeria, Kenya, SA (11M+ Stokvel members)
  • Exit opportunities: Strategic acquisition or IPO in 5-7 years

Investment Terms Sheet

Security Type

Series Seed Preferred Shares with standard pro-rata rights, anti-dilution protection (weighted average), and 1x non-participating liquidation preference.

Governance Rights

  • Board observer seat (non-voting)
  • Quarterly financial reports + annual audited statements
  • Approval rights for major decisions (> GHS 500K)
  • Tag-along and drag-along rights

Vesting Schedule

Founder shares: 4-year vesting with 1-year cliff
Employee options: ESOP pool of 10% (post-money)

Use Restrictions

  • Funds must be used per approved budget (95% variance allowed)
  • Quarterly milestone reviews with investor
  • No founder distributions until profitability + 6 months runway

Exit Strategy

Target exit: 5-7 years via strategic acquisition (MFI, bank, telco) or IPO on Ghana Stock Exchange.
Drag-along rights: Investor can force sale if offer exceeds 3x valuation.

Milestones for Next Round

  • 50,000+ users by Month 12
  • GHS 60M+ in savings deposits
  • Payment service provider licensing completed*
  • Break-even or positive unit economics

Ready to Invest?

Join us in transforming Ghana's GHS 5+ billion informal savings sector. From wooden boxes to digital vaults — let's build wealth together.

Contact Information